The Silent Victims
When home sellers frantically begin the preparation phase of getting their property ship shape to present it for sale there is one critical factor, which unfortunately, is overlooked by almost every seller and in most cases costs them a lot of money. These sellers are the silent victims… they never know that they could have achieved a better price.
All the preparation in the world will be wasted if the agent you choose to hand your keys to is not a skilled negotiator. Skilled negotiators know how to use all your hard work as leverage to make sure the buyer is paying the maximum price they can afford, and are prepared to pay. They push the buyer to pay more even after you have said… ok we are happy with that… and they are the one you want on your side.
Imagine handing a formula one race car to any driver, Joe Blogs off the street, the car is capable of winning the race, but the driver crashes as the required skill is not there.
Poor negotiators are exactly the same, they undersell property every sale they make.
There is an old saying Proper Prior Preparation Prevents Persistently Poor Performance, you have gone and spent the time, the effort, and the money to prepare your property for sale, why not spend a little time and effort in choosing an agent that will maximise your return? A point of presentation can easily be changed at any given moment, the agent can’t be.
When you sign up with an agent it is for a fixed period of time, most agents shine the brightest whilst they are trying to win your business, once you have appointed them and are on the market then they start to show their true colours. Most sellers do not find out what their agent is really like until after a week or two on the market and if you are not satisfied you cannot change agents, you are stuck with them.
You’ve done the Proper Prior Preparation on your property now do it with the agent! There are things that you can do when choosing an agent, don’t forget you are interviewing them for a very important job, you are in control. Do the market research into agent performance levels, ask questions to identify the skilled negotiators from the unskilled and be knowledgable on what information you should never tell an agent.
Remember the 7P’s and don’t be a silent victim. A little time spent now on agent selection will save a lot of time wasted later… not to mention your money!
If you are getting ready to market let us know and we will do the leg work on the agents for you!
What we do… Think of us as you would of anti-virus software you install on your computer to detect and eliminate a virus before it causes damage. We help home sellers to detect and eliminate issues which are typically caused when agents (who have their own agenda) give poor or misleading advice.
Unfortunately, there is a growing number of people who contact us when a problem has already occurred… remember you install anti-virus software on your computer to avoid getting a virus, so please contact us first so you can avoid problems with your sale.
We will always tell you in plain English what effect any advice from an agent will have on your sale and whether its good advice (in your best interest) or it’s going to cause you a problem in which case we will make alternative suggestions for you to consider.
PLEASE NOTE: We DO NOT pass your details onto anyone else, we do not on sell your email address or phone number to marketing companies or any such like or real estate agents. Your personal details go no further.
More Selling Tips...
Preparing Your Home For Sale
A New Way Of Selling
Beware The Phantom Buyer
What Is It Really Worth?
Buy First Or Sell First
Using 2 Or More Agents
Do Not Just Drop The Price!
Selling-Buying In A Slow Market