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AREC
Lots Of Lookers

All too often activity can be mistaken for productivity. This is a dangerous trap that home sellers need to be aware of. Some real estate agents will “create” activity and later use it against you for their own gain!!

Activity or Productivity....you decide

Any Tom, Dick and Harry can be shown through your home and as a result you’ll probably think….I’m having lots of inspections therefore lots of interest, that’s understandable, a normal conclusion. But what if Harry is the only one in a position to buy? The only one who has an approved loan, or cash in the bank, or has already sold his current home and now needs to buy. That basically means that all the Tom’s and Dick’s were a waste of time!

Imagine getting a call from your agent saying he’s got buyers to bring around; you’ve had a late night the night before and thought… I’ll tidy up in the morning or, the kids have been kids and the place is really not in the state that you would like it to be, so you rush around madly tidying up, just as you finish there’s a knock on the door, the agents arrived. As the agent is showing the ‘buyers’ around you overhear…….we really love it, but we do need to get our place sold first, or, we like it, but really need that extra bedroom and 2nd bathroom like we said…are you happy/not happy? Is that activity or productivity?

The two main reasons this happens is;
1. Incompetence,
2. Just plain deception

In the case of incompetence; it simply means that someone has not correctly qualified the buyer’s needs or wants, or capabilities. As a result you get people looking through your home that either cannot afford it, or it does not meet their needs, or they are just simply out for a sticky beak and so on. Is this activity or productivity?

In the case of deception; the agent already knows that the ‘buyer’ should not be inspecting your home but takes them through anyway! Why? Because he/she needs to be seen to be active to get the desired result they are after. This is where the sting comes in, you see after having ten or twenty ‘buyers’ march through your home, no nibbles, no offers, you start to hear little voices in your head saying….what’s wrong with my home, why is it not selling?

Now one thing you can be sure of and that is that the agent will almost certainly have started those little voices, the odd casual comment such as “gee we’re getting lots of buyers through Mr Seller, I am surprised we haven’t had any offers yet, I think we might be a bit dear”.
Whether it’s the fault of incompetency or dishonesty, the end result is the same you drop your price based on fiction not cold hard facts. You’ve resigned yourself to the logic that it must be too dear and drop your price; the agent has now successfully used the activity trap on you to get you to reduce your price.

The better agents will bring the best genuine buyers to your home. They will continue to keep you updated on those buyers and if they end up buying another property over yours, at least you know the feedback is genuine and a possible adjustment to your price is warranted, it will be based on fact, not fiction.

With preparation and research, you will quickly and easily identify the agent you want to look after your money.

What we do… Think of us as you would of anti-virus software you install on your computer to detect and eliminate a virus before it causes damage. We help home sellers to detect and eliminate issues which are typically caused when agents (who have their own agenda) give poor or misleading advice.

Unfortunately, there is a growing number of people who contact us when a problem has already occurred… remember you install anti-virus software on your computer to avoid getting a virus, so please contact us first so you can avoid problems with your sale. 

We will always tell you in plain English what effect any advice from an agent will have on your sale and whether its good advice (in your best interest) or it’s going to cause you a problem in which case we will make alternative suggestions for you to consider.

  PLEASE NOTE:    We DO NOT pass your details onto anyone else, we do not on sell your email address or phone number to marketing companies or any such like or real estate agents. Your personal details go no further.

 

More Selling Tips...
Making It Easy To Buy
Auction
Price Range Selling
Do Not Just Drop The Price!
Presentation or Desperation?
Preparing Your Home For Sale
Multilist
Using 2 Or More Agents
What Is It Really Worth?
The Silent Victims