A New Way Of Selling
Some new auction rules, to a degree, have spawned a new selling method, or is it? It's called ‘Set Sale' also known as ‘Sell by Set Date' and this is how it works…
The agent inspects your property and recommends a way to remove all the hurdles between buyers and sellers. A new innovative way…
A buyer inquiry price range is established. (seen that before with auctions!)
An intensive three to four week promotional campaign is undertaken to ensure all buyers are reached. (sounds a bit like auctions again?)
A closing date for offers is established to create a sense of urgency with buyers and to spur them into action (gosh this sounds familiar, bit like an auction?)
During the promotional campaign the agent collects expressions of interest from buyers. Buyers can make a formal offer prior to the set date. If an offer is made the agent should contact all the buyers that have expressed interest. (now it's sounds a bit like a tender, with a twist?)
A buyer may have only one opportunity to make their offer, so the theory is that everyone puts in their best offer first. (now that's a tender!)
As the seller, you choose the most appealing offer at the end of the Set Sale period, or open negotiations with the best offer, or re-list the property for another set period.
The theory behind all this is it's supposed to give all parties some clarity and eliminate all the problems associated with negotiating and buying a home. Does it?
This new innovative way is really just a rehash of auction, for sale by tender, and price range selling, all melted into one!
One important factor to remember with negotiation is... if one party feels that they have no power whatsoever and they are being hammered at every turn the only option for them is to walk away. And they usually do because it's just too hard!
One very basic principal of marketing is….make it easy for the buyers to buy.
So is this new selling method the right one for you? The best way to figure that out is to put yourself in the buyer's shoes for a moment, how would you feel?
What we do… Think of us as you would of anti-virus software you install on your computer to detect and eliminate a virus before it causes damage. We help home sellers to detect and eliminate issues which are typically caused when agents (who have their own agenda) give poor or misleading advice.
Unfortunately, there is a growing number of people who contact us when a problem has already occurred… remember you install anti-virus software on your computer to avoid getting a virus, so please contact us first so you can avoid problems with your sale.
We will always tell you in plain English what effect any advice from an agent will have on your sale and whether its good advice (in your best interest) or it’s going to cause you a problem in which case we will make alternative suggestions for you to consider.
PLEASE NOTE: We DO NOT pass your details onto anyone else, we do not on sell your email address or phone number to marketing companies or any such like or real estate agents. Your personal details go no further.More Selling Tips...
Beware The Phantom Buyer
Selling-Buying In A Slow Market
A New Way Of Selling
Playing With The Price
Get The Agent
Do Not Just Drop The Price!
Price Range Selling